ABOUT THE PROJECT

The idea elevates belVita to move beyond nutritious and functional, to become a catalyst for making better choices daily, creating a stronger emotional connection with audiences.

The wider campaign will run on digital and social across Europe, with the main markets being the UK, France, Russia and Czech Republic. As part of the connected experience strategy, Digitas UK has created dynamic contextual video reminders, delivering empathy at scale with even more ways for people to keep their positivity up.

The European campaign expands on the award-winning work Digitas UK has already delivered across Mondelez’s portfolio, most recently a DMA Gold for best integrated campaign for The Playful Network and OREO, through its connected thinking approach.

source: Digitas UK